What are we trying to accomplish?
What is your Strategic Big Idea?
Question Business-as-Usual (BAU) and maximize Sustainable Value Creation (SVC).
Questioning BAU and maximizing SVC are part of developing our Municipal Space(s) Strategic Agency. Strategy Innovators change the rules of the Strategic Sustainability by questioning BAU and leading with SVC.

StratGen and Strategic Innovation 2.0 platforming (SI 2) is for those emerging and existing leaders in any discipline or sector who are searching for ways to identify, formulate, achieve and maintain the idea that sustainability has an arrival point. StratGen calls this Strategic Sustainability. Strategic Sustainability is also where the civilization and nature relationship exists today. Then there’s a variance between the current state and future state.
For those who may have encountered the 2023 UN Global Sustainable Development Report (2023 GSDR), Chapter 4 covers Accelerating transformations to the Sustainable Development Goals (SDGs). First, it may seem useless to start being concerned about the SDGs if someone has had superficial awareness of the SDGs since that particular strategic platform was launch in 2015; and it turns out SDG progress up to 2027 is not ideal.

But giving up in the middle of the field of conflict is not being a Strategy Innovator.

NESG Success
Nature, Economic, Societal and Governance (NESG) Success. Sounds complicated.
And yet having less and less capability to succeed in each of those four success quadrants seems to define failure. Defining failure compared to a better future is a big idea when Volatility, Uncertainty, Complexity, Crisis Fomentation and Ambiguity (VUCCA) gets in the way of what success really means for the remainder of the 21st Century.
StratGen modifies the VUCA acronym with a second C to form VUCCA. VUCCA deserves a strategic antidote: Science, Strategy and Strategic Sustainability (SSSS).
Sustainability Strategy is The Way out of an otherwise VUCCA World. StratGen does not insist that Sustainability Strategy only apply to the business domain. The renewable energy market is fairly durable and StratGen covers more than renewables. NESG Success includes but does not end at energy and Climate Protection.
One thing is clear about the intensification of the VUCCA World: The sustainable response is an all hands on deck moment in human history.


The possibilities of sustainability are ready to be rewritten. There is a deep and wide Science and Technology dimension of Sustainability Strategy. The human factor and how to bring more people into connection with the better future work of sustainability seems like a key new development phase.
Strategic Innovation 2.0 (SI 2) and NESG Success redefine modern relevant Sustainability Strategy in terms of being the Art and Science of identifying, formulating, achieving and maintaining sustainability targets and final outcome (aims).
Imagination, Creativity, and as much Genius as possible are where to work through our Issues, Challenges, Solutions (real and merely imagined), and Outcomes (ICSOs). It is a constant that there will be someone or several parties pressing for immediate solutions with no time for imagination and creativity. Genius is about results and innovation deliverables. So, more is more versus less is more when it comes to Genius General Strategy and Leadership (GSL) and the fuel of Imagination, Creativity; and an ethical, empathic Genius.
SI 2 is Gestalt and Maneuver
One of the key ways StratGen develops Sustainable Value Creation with clients, their stakeholders; as well as SI 2 Members and ISM Commons participants, is developing Strategy Innovators and supporting their valuable Municipal Space initiatives — which connect Municipality to Municipalities (M2M) — across the United States and Free World.
Gestalt is a useful perspective practice used in multiple domains to help shape integral value. Along with systems and what is the whole that is larger than just components; Gestalt is about conveying larger meaning.
Maneuver is a bit higher level than Strategy as action. Maneuver means skillful, careful direction and adaptation as needed in motion.
The first Strategy Innovators cohort is in development and the class start date will be announced soon. Following Strategy Innovator certification, there are three additional X3 Leadership levels; including the MRAS Strategic Innovation Professional:
Visioning with hope connected to our empathetic and ethical values works out better with strategy. Strategy and what is strategic — the strategic space being what aids or is relevant to strategy — is hard because it is about decisions and commitment around focusing our Intellectual Capital — and Intellectual Capital beyond corporate valuation— into actions for Sustainable Value Creation. But Sustainable Value Creation is necessary for human thriving, our natural resource requirements; and then Municipal Success. So, let’s work hard… but together… and as Strategy Innovators.
We know that economics is of interest to many Americans with the price of eggs and other affordability issues. Municipal Success boils down to establishing resilience and then sustainability. Unsustainable America is not affordable.
A group of Strategy Innovators from across the nation in the SI 2 Lab can form an association to change the game in any domain. Strategy Innovators define the 21st Century term of game change:
Game Change, noun
an event, idea, or procedure that effects a significant shift in the current manner of doing or thinking about something.
– Oxford Languages
Sustainability Strategy is The Way.
Is your city, town, and/or county a Municipal Success story?
Strategy is your answer as a Strategy Innovator to Municipal Success challenges.
What combinations of strategy, innovation, and risk do we face in achieving modern public good ambitions; right where we live: in Our Municipalities? StratGen works with emerging leaders; as well as existing leaders in government, business, nonprofit, healthcare, education, faith, and other domains dedicated to sustainability.
“[Strategy is] about getting more out of a situation than the starting balance of power would suggest. It’s the art of creating power.”
– Lawrence Freedman
Together as Strategy Innovators.
The anxiety you may be feeling as a mayor, a small business owner, a nonprofit leader, a professor, or as student who believes issues of civil rights, sustainability, and good governance; are part of harmful symptoms connected to terrible trends with outcomes like mass powerlessness, confusion, and fear.
As we pass the epic 1.5 C Anthro Climate Threshold well before prior estimates of the past… we can change our minds. A term like ‘Anthro Climate’ will be new and hard for many folks. But connected terms like Anthropocene, Anthropogenic (human-caused), and Anthropology are more or less conventional wisdom.
StratGen helps leaders experience the Intellectual Capital freedom of frameworks like Climate Protection Information Integrity. There is a wealth of possibility in a fresh approach to Sustainability Strategy. We all advance with our own interpretations of being Strategy Innovators practicing a new empathetic, ethical genius.

The SI 2 Lab is the first Human Ecosystem built for Municipal Success Discovery and Action. Please join the SI 2 Lab and contact StratGen about co-created client projects.
Join the SI 2 Lab
Let’s be Strategy Innovators… together.

How to use the UN 2023 Global Sustainable Development Report
The introduction to Chapter 4 for of the 2023 GSDR mentions a relationship between crisis and strategy. Otherwise the 2023 opens with a massive agenda:
Supporting the (2023 GSDR) transformation process entails enhancing capacity in all countries for strategic direction and foresight; innovation and the generation of new alternatives; orchestration, engagement and negotiation; identifying and overcoming impediments; and in learning and resilience.
It is quite certain all sorts of forces do not want Strategic Sustainability to occur in any way, shape or form. And surprisingly while there are many sustainability oriented education opportunities, including post degree sustainability leadership certifications. The subjects of Sustainability Strategy and what is Strategic Sustainability is not common.
The association of Strategic Foresight and SSSS should be foundational. It is worth it to find out if that is true. So, StratGen is currently primarily training Strategy Innovators who develop capabilities of connecting very important studies like the 2023 GSDR to Local to Global (GLocal) real world SSSS applications.
Throughout StratGen adds the SVC layer; which is substantial as AI 1.0 recedes. SI 2 Foresight and Analytics is just one component of StratGen services portfolio and the SI 2 platforming model which is for StratGen clients, their stakeholders, and ISM Commons stakeholders, to use as much as possible in an continual manner into the foreseeable future.
Strategy Innovators develop and present those Strategic Positive Valuation Alternatives to BAU that game-change the future. Whether it is AI (Artificial Intelligence) 2.0 and Climate Protection and General Sustainability (CPGS); or other examples of changing the rules of Capitalized Strategy; StratGen provides development options for Strategy Innovators and their Sustainable Value Creation initiatives for our Municipal Spaces.
It seems like many living in the municipalities of the United States and our elected officials may have no interest in the ideas from the 2023 GSDR applying here as well as far-flung regions of the globe beyond our borders. These may be the same folks who want to move straight to affordability.
The SI 2 Lab and ISM Commons are for those who can see the Delta variance between affordability and sustainability are linked.

“Americans will always do the right thing; after they have exhausted all the alternatives.”
– Prime Minister Winston Churchill








