What is your Strategic Big Idea?
NESG Success
Nature, Economic, Societal and Governance (NESG) Success. Sounds complicated. And yet having less and less capability to succeed in each of those four success quadrants seems to define failure. Defining failure compared to a better future is a big idea. Unfortunately for many Volatility, Uncertainty, Complexity and Ambiguity (VUCA) gets in the way of what success really means for the remainder of the 21st Century.
Sustainability Strategy is The Way out of an otherwise VUCA World. StratGen does not insist that Sustainability Strategy only apply to the business domain. The renewable energy market is fairly durable and StratGen covers more than renewables. NESG Success includes but does not end at energy and Climate Protection.


One thing is clear about the intensification of the VUCA World: The sustainable response is an all hands on deck moment in human history.
The possibilities of sustainability are ready to be rewritten. There is a deep and wide Science and Technology dimension of Sustainability Strategy. The human factor and how to bring more people into connection with the better future ordination of sustainability seems like a key new development phase.
Strategic Innovation 2.0 (SI 2) and NESG Success redefine modern relevant Sustainability Strategy in terms of being the Art and Science of identifying, formulating, achieving and maintaining sustainability targets and final outcome (aims).
Imagination, Creativity, and as much Genius as possible are where to work through our Issues, Challenges, Solutions (real and merely imagined), and Outcomes (ICSOs). It is a constant that there will be someone or several parties pressing for immediate solutions with no time for imagination and creativity. Genius is about results and innovation deliverables. So, more is more versus less is more when it comes to Genius General Strategy and Leadership (GSL) and the fuel of Imagination, Creativity; and an ethical, empathic Genius.
Visioning with hope connected to our empathetic and ethical values works out better with strategy. Strategy and what is strategic — the strategic space being what aids or is relevant to strategy — is hard because it is about decisions and commitment around focusing our Intellectual Capital — and Intellectual Capital beyond corporate valuation— into actions for Sustainable Value Creation. But Sustainable Value Creation is necessary for human thriving, our natural resource requirements; and then Municipal Success. So, let’s work hard… but together… and as Strategy Innovators.
The term Municipal Success sounds like something for Urban Planners. But feel free to look over the American Planning Association or Main Street America websites and see if Urban Planning really encompasses our modern local challenges. And agreed, Urban Planners can discuss Municipal Success and also become Strategy Innovators.
We know that economics is of interest to many Americans with the price of eggs and other affordability issues. Municipal Success boils down to establishing resilience and then sustainability. Unsustainable America is not affordable.
A group of Strategy Innovators from across the nation in the SI 2 Lab can form an association to change the game in any domain. Strategy Innovators define the 21st Century term of game change:
Game Change, noun
an event, idea, or procedure that effects a significant shift in the current manner of doing or thinking about something.
– Oxford Languages
Sustainability Strategy is The Way.
Is your city, town, and/or county a Municipal Success story?
StratGen provides part of the formula and forum for Municipal Success. That work starts with tools like the Strategy Concept Pyramid. Then after we start visualizing our version of interfacing with strategy, innovation, and risk we concurrently breakdown next steps with the Center of Gravity with Maneuver (COG-M) Model.
Strategy is your answer as a Strategy Innovator to Municipal Success challenges.
What combinations of strategy, innovation, and risk do we face in achieving modern public good ambitions; right where we live: in Our Municipalities? StratGen works with emerging leaders; as well as existing leaders in government, business, nonprofit, healthcare, education, faith, and other domains dedicated to sustainability.
“[Strategy is] about getting more out of a situation than the starting balance of power would suggest. It’s the art of creating power.”
– Lawrence Freedman
Let’s explore the X Factor Future of America’s cities, towns, and counties…
Together as Strategy Innovators.
The anxiety you may be feeling as a mayor, a small business owner, a nonprofit leader, a professor, or as student — if you believe issues of civil rights, sustainability, and good governance are parts of a whole response to harmful symptoms of the VUCA World — can be transformed into Sustainability Strategy. Sustainability Strategy connected to resolving and evolving past terrible trends with outcomes like mass powerlessness, confusion, and fear leads to the highest level of Public Good Future possible.
As we pass the epic 1.5 C Anthro Climate Threshold well before prior estimates of the past… we can change our minds. A term like ‘Anthro Climate’ will be new and hard for many folks. But connected terms like Anthropocene, Anthropogenic (human-caused), and Anthropology are more or less conventional wisdom.
StratGen helps leaders experience the Intellectual Capital freedom of frameworks like Climate Protection Information Integrity. There is a wealth of possibility in a fresh approach to Sustainability Strategy. We all advance with our own interpretations of being Strategy Innovators practicing a new empathetic, ethical genius.

The SI 2 Lab is the first Human Ecosystem built for Municipal Success Discovery and Action. Please join the SI 2 Lab and contact StratGen about co-created client projects.
Join the SI 2 Lab
Let’s be Strategy Innovators… together.

“Americans will always do the right thing; after they have exhausted all the alternatives.”
– Prime Minister Winston Churchill







